Niantic Labs

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Niantic Labs

Niantic Labs

As it is on its flagship game Pokémon Go, augmented reality games settler Niantic Labs is firing 230 workers, or nearly 25 of its pools, and closing its Los Angeles factory.

The CEO made the cuts stating that, “we’ve allowed our charges to grow profit” after the deals spike.

Niantic is “sunsetting” NBA All- World and ending development on Marvel World of icons games as part of the reorganization. Hank stated in the document, which Niantic privately posted. Post Covid, our profit returned to pre-Covid situations and new systems in games and platform have not delivered earnings.

In 2010 the company formed by John Hanke as Niantic Labs, an internal startup within Google.

Recently Layoff Announced by Major Media & Tech

Date Number of Layoffs Company
June-2023 25% Niantic Labs
June-2023 Total Writing Staff National Geographic
June-2023 4 Variety
June-2023 74 Los Angeles Times
June-2023 200 Spotify
June-2023 716 LinkedIn
June-2023 15% BuzzFeed
March-2023 9,000 Amazon
March-2023 10,000 Meta
March-2023 7,000 Disney
March-2023 20% Yahoo
Jan-2023 2,000 PayPal
Jan-2023 20 Washington Post
Jan-2023 10,000 Microsoft
Jan-2023 18,000 Amazon
Nov-2022 3,700 Twitter

SOURCE: VARIETY INTELLIGENCE PLATFORM ANALYSIS

Niantic Labs are the developer of the popular mobile game Pokémon Go.

Pokémon Go Augmented Reality game allows players to capture, train, and battle virtual Pokémon in the real world using smartphones.

Here are some key aspects of Pokémon Go and Niantic Labs’ involvement:

  1. Gameplay: Pokémon Go uses GPS technology to create a virtual map of the player’s real-world surroundings. Players can explore their neighborhoods, cities, and landmarks to find and catch Pokémon. The game encourages players to be physically active as they need to move around to encounter different Pokémon and visit PokéStops (real-world locations where players can collect items) and Gyms (locations where players can battle and train their Pokémon).
  2. Augmented Reality: Pokémon Go utilizes augmented reality technology, overlaying the virtual Pokémon onto the real-world environment seen through the player’s smartphone camera. This creates the illusion that the Pokémon are present in the real world, allowing players to capture them in various locations.
  3. Collaboration with The Pokémon Company: Niantic Labs partnered with The Pokémon Company, Nintendo, and Game Freak to develop Pokémon Go. The game utilizes Pokémon franchise and incorporates the original Pokémon from the first generation, as subsequent generations through ongoing updates.
  4. Community and Events: It has fostered community who come together in-game events, Community Days, Raid Battles, and special Pokémon releases. These events encourage players to collaborate and socialize the game.
  5. Ongoing Updates and Features: Niantic Labs regularly update Pokémon Go with new features, gameplay enhancements, and additional Pokémon. They have introduced features like raid battles, trading, PvP battles, and various events to keep the game engaging and exciting for players.

Read More: Artificial Intelligence & Machine Learning


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